The Overtake Consultancy
Increasing profits, growing businesses, maximising value for start-ups and SME's by integrating your Sales and Marketing.
AUDIT. FOCUS. TARGET.
At The Overtake Consultancy have an innovative approach to help Start-up and SME Managing Directors.
Grow your business and maximise value by integrating sales and marketing with qualification processes into a "go to market" strategy to deliver long term, measurable results within 48 hours.
By integrating Sales and Marketing with a qualification process, new business can be systematically targeted, customer retention improved and profits increased.
We AUDIT your current situation, processes and procedures, market position and clarify ambitions. Then FOCUS on your competitive advantages with a “Go to market” strategy and TARGET Sales to qualify leads, prioritise prospects and deliver results.
As a B2B specialist we work with SME companies in the Manufacturing Sector based in the East and South East of England.
Your vision is key and we're eager to clarify your competitive advantages to map the road for sustainable growth. As a professional Sales and Marketing Strategy Consulting Firm we are ready to deliver tailored solutions as unique as your company.
AUDIT. FOCUS. TARGET
Integration of Sales and Marketing with qualification processes to stay ahead of the competition. With 25 years of sales and marketing experience in the manufacturing sector, our experienced professionals and strategic services meet the needs of start-up to SME companies in the UK. We deliver lasting changes with measurable growth. Please get in touch with us today to learn how The Overtake Ltd can help your future success.
Define your competitive advantages and market position
A Comprehensive review to understand the value of the product / service and the competitive advantages valued by the customer. By understanding the current market position, the processes and procedures of your customers journey, the ambitions and the resources available an action plan is created to prioritise products / services to maximise profits and growth.
Create a "Go to Market" Strategy
Understanding brand awareness, where leads come from and which channels the business should focus marketing on. Segmentation of customers, Competitor analysis, SWOT and TOWS analysis to identify Critical Success Factors to ensure that qualified marketing leads are generated.
Qualify marketing leads and sales prospects to increase the win ratio
To increase the win ratio, converting marketing leads into sales prospects ideal customer types are qualified and S.M.A.R.T. Sales goals are identified. The feedback given to marketing refines the constantly refines the process to win new business and retain profitable customers.