Achieve your business goals in 2021 by integrating sales and marketing to deliver results.
Updated: Feb 11
Measure your customers as well as sales and marketing for better results and sustainably grow your business.
Many companies will find themselves continuing to adapt their business strategy as we start 2021. For any company that wants to grow, an integrated sales and marketing plan should be considered as important as your business plan.
Audit where you are now to understand what customers are best and how to get more of them. Focus your marketing efforts on where those customers are looking for information. Target your sales efforts with a clear idea of your ideal customer type. Make sure your sales feedback to marketing what works and what does not work in a virtuous and repeating cycle. Don’t try and do everything at once, integrating sales and marketing is an essential but large task. Gains can be made at all stages. Measure your customers as wel
l as sales and marketing for better results and a sustainable solution to grow your business.
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